Take it to the People

I’ve told you before I’m over talking about food. I think about it all the time. Not in a self-satisfied way, but in a ‘sharing, caring, dishing delish up to others’ way. But I don’t want to talk about it.

Reading about it is another thing altogether.

There are some folks out there in Foodland who are making words and pictures as delectable as their dishes. Diner Journal from Marlow and Sons is beautifully constructed and deserves its place on the Foodieodicals magazine menu.

Marlow is Andrew Tarlow and Mark Firth who, 16 years ago, set up Diner in Brooklyn, then a plethora of other steadfastly New York eateries. Each one has its own thing going on but there’s a theme that resonates beneath the whole suite and bubbles up in the pages of Diner Journal.

Clean, fresh, good, simple. No muss, no fuss.

Like Lucky Peach. Pages of yum. Real content. Things you never knew you needed to know, then suddenly find fascinating and essential to life. Each issue says lots about one thing, sees one thing from lots of angles. Instant expert with every issue.

Lucky Peach’s current infatuation with ramen makes me hungry for it. As obsessed as they are. Karen Leibowitz’s history of the noodle is fun and fact-packed. I’m there with her, licking umami soup from my chin.

Capturing vibe on the page makes butterfly collectors out of foodies. They run the risk of flattening the textures, diluting the tastes, knocking the life out of ingredients. Some publications then over-correct, injecting saccharine colour into shots and tingeing the prose purple. Diner Journal brings readers into the Marlow fold through pages of vibe-only content. They don’t tell you they’re cool – they don’t even show you – they take you by the hand and lead you there.

It is not enough for Marlow to take over New York street by street, they are also creating damn good propaganda to carry their philosophy of food to the people. Marlow and Sons, et al, may be very New York but through Diner Journal we all get the chance to rub up against the vibe.

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